Donald Norman
Donald Norman
Donald Arthur "Don" Normanis the director of The Design Lab at University of California, San Diego...
NationalityAmerican
ProfessionScientist
CountryUnited States of America
appears auto face few footing industry near overall sector solid
While a few manufacturing industries--in particular, the auto industry -- face challenges, the overall manufacturing sector appears to be on very solid footing for at least the near term.
basically exercises learning text tie
Isn't one of your first exercises in learning how to communicate to write a description of how to tie your shoelaces? The point being that it's basically impossible to use text to show that.
last reported
Just 8% of the respondents reported that backlogs are down from last year, while 66% said that backlogs are higher.
among apple battery believe excellent shuffle
I believe that the Apple Shuffle is an excellent compromise among the conflicting requirements of simplicity, elegance, size, battery life, and function.
above depressed higher improvement levels margin margins profit showing throughout year
The profit margin index is well above the 50%-level, indicating that, for most firms, profit margins are higher than one year ago, when margins were showing improvement from their depressed levels throughout 2001-2002.
american-scientist apple box love people
I've been looking at the iPod- the Apple iPod. One of the interesting things about the iPod, one of the things that people love most about it is not the technology; it's the box it comes in.
american-scientist deal
As for all those mistakes I make - they are on purpose - to teach you how to deal with them.
american-scientist degrade designed good happens people stop using
A big ethical question is what happens after people stop using the device. Does it degrade the environment? Could it have been designed so it would actually be good for the environment?
author design readers seem
Readers always seem to think that the author has some control over the design of their books.
device information lives served
Our information lives will be better served when we are free to get to our information from wherever we are, with any device available.
buy
If you think the products don't match what you want from a product, don't buy it.
believe
I believe that robots should only have faces if they truly need them.
people
Knowing how people will use something is essential.
critique customer products
Am I an Apple bigot? No. I can critique their products and their customer service philosophy. But overall, they do better than any other player.