Donald Norman
Donald Norman
Donald Arthur "Don" Normanis the director of The Design Lab at University of California, San Diego...
NationalityAmerican
ProfessionScientist
CountryUnited States of America
although gets happy laid lead means mostly relax students
Sure, one can always get the students to relax and be happy - entertained, but although being laid back and relax can also lead to creativity, mostly it means that nothing much gets done.
american-scientist beauty pleasure
Beauty and brains, pleasure and usability - they should go hand in hand.
design
Also note that invariably when we design something that can be used by those with disabilities, we often make it better for everyone.
available design goes information proper relatively required
It is relatively easy to design for the perfect cases, when everything goes right, or when all the information required is available in proper format.
among market natural result vast
Market segmentation s a natural result of the vast differences among people.
american-scientist design means throughout
User-centered design means working with your users all throughout the project.
either experience graduate require work
And to get real work experience, you need a job, and most jobs will require you to have had either real work experience or a graduate degree.
according clearly
The problem with emotion was that it was clearly something important, but-at least according to the old philosophy-it was something to overcome.
cannot measurable science tendency
I think there is a tendency in science to measure what is measurable and to decide that what you cannot measure must be uninteresting.
design people
I prefer design by experts - by people who know what they are doing.
american-scientist emotional expert teachers
We expert teachers know that motivation and emotional impact are what matter.
create good teacher tension
So what does a good teacher do? Create tension - but just the right amount.
spot
To me, error analysis is the sweet spot for improvement.
american-scientist apt design optimal
In my opinion, no single design is apt to be optimal for everyone.