Brian Wansink
Brian Wansink
Brian Wansinkis an American professor in the fields of consumer behavior and nutritional science. He is a former Executive Director of the USDA's Center for Nutrition Policy and Promotion, and now holds the John S. Dyson Endowed Chair in the Applied Economics and Management Department at Cornell University, where he is director of the Food and Brand Lab...
ProfessionScientist
Date of Birth28 June 1960
cut drop pounds
You don't drop 2 pounds in two days. You don't see your cholesterol cut in half,
bartender falls knows people victim
People say, 'Oh, the bartender knows what he's doing.' Well, the bartender does know what he's doing in a lot of cases, but he falls victim to these illusions.
attention compensate estimate focus generally glasses height holding liquid people pouring tall wide
People generally estimate tall glasses as holding more liquid than wide ones of the same volume. They also focus their pouring attention on the height of the liquid they are pouring and insufficiently compensate for its width.
people
From a party-host perspective, if you don't want people to over-imbibe, try to use the taller, skinnier glasses.
host less likely limit people pour skinny wants
If a person wants to limit how much they consume, it's better if you pour into a tall, skinny glass. If as a host you want to limit what people drink, you better use tall, skinny glasses. You will be less likely to pour too much.
bad comfort cookies people talk
Most of the time, when people talk about comfort foods, we think of things that are really bad for you -- cookies or chips, maybe,
believe glasses less narrow people pour wide
Yet, people who pour into short, wide glasses consistently believe that they pour less than those who pour into tall, narrow glasses.
buy change effort eventually habits individual money percent products purchased purchasing reduce reducing saving spent thereby trivial understanding
For an individual consumer, the money and effort spent purchasing these products is not trivial ? as many as 12 percent of purchased products are never used and eventually discarded. By understanding why we buy products we never use, we can change our purchase and usage habits to reduce product abandonment, thereby saving money and reducing waste,
ate candy clear convenient feet fewer jars kisses less people rather six visible
Not surprisingly, the participants ate fewer candies when the Kisses were in opaque rather than clear candy jars on their desks and even fewer when the opaque jars were six feet away from their desks. The less visible and less convenient the candy, the less people thought about it and were tempted.
ask chance consumed feet gave six themselves
It wasn't inconvenience that was restricting how much they consumed those six feet away. It was that it gave them a chance to ask themselves if they were really hungry.
basically convenient less mind people visible
It was basically an 'out of sight, out of mind' demonstration. The less visible and less convenient the candy, the less people thought about it and were tempted.
people want skinny
If you want to be skinny do what skinny people do.
desks found participation
Interestingly, however, we found that participants consistently underestimated their intake of the candies on their desks yet overestimated how much they ate when the candies were farther away.
knows diets
The best diet is the one you don't know you're on.