Brian Wansink
Brian Wansink
Brian Wansinkis an American professor in the fields of consumer behavior and nutritional science. He is a former Executive Director of the USDA's Center for Nutrition Policy and Promotion, and now holds the John S. Dyson Endowed Chair in the Applied Economics and Management Department at Cornell University, where he is director of the Food and Brand Lab...
ProfessionScientist
Date of Birth28 June 1960
baked chip chocolate cookies might people
It isn't just the food, either. People might say that chocolate chip cookies are good, but they have to be freshly baked cookies.
bad comfort cookies people talk
Most of the time, when people talk about comfort foods, we think of things that are really bad for you -- cookies or chips, maybe,
finding foods influence intake large lead packages portion size
We're finding that portion size can influence intake as much as taste. Large packages and containers can lead to overeating foods we do not even find appealing.
people want skinny
If you want to be skinny do what skinny people do.
desks found participation
Interestingly, however, we found that participants consistently underestimated their intake of the candies on their desks yet overestimated how much they ate when the candies were farther away.
knows diets
The best diet is the one you don't know you're on.
cut drop pounds
You don't drop 2 pounds in two days. You don't see your cholesterol cut in half,
ate candy clear convenient feet fewer jars kisses less people rather six visible
Not surprisingly, the participants ate fewer candies when the Kisses were in opaque rather than clear candy jars on their desks and even fewer when the opaque jars were six feet away from their desks. The less visible and less convenient the candy, the less people thought about it and were tempted.
amount ate due means size unaware
This means that the moviegoers were unaware that the exceptional amount they ate was due to the size of the container.
interviews people phone sent stages survey three
There were three stages to the research. We did in-depth interviews with about 80 people or so, sent out a questionnaire to about 400 people, and then did a large-scale phone survey of more than 1,000 people.
buy change effort eventually habits individual money percent products purchased purchasing reduce reducing saving spent thereby trivial understanding
For an individual consumer, the money and effort spent purchasing these products is not trivial ? as many as 12 percent of purchased products are never used and eventually discarded. By understanding why we buy products we never use, we can change our purchase and usage habits to reduce product abandonment, thereby saving money and reducing waste,
ask chance consumed feet gave six themselves
It wasn't inconvenience that was restricting how much they consumed those six feet away. It was that it gave them a chance to ask themselves if they were really hungry.
basically convenient less mind people visible
It was basically an 'out of sight, out of mind' demonstration. The less visible and less convenient the candy, the less people thought about it and were tempted.
bartender falls knows people victim
People say, 'Oh, the bartender knows what he's doing.' Well, the bartender does know what he's doing in a lot of cases, but he falls victim to these illusions.