Brian Wansink
Brian Wansink
Brian Wansinkis an American professor in the fields of consumer behavior and nutritional science. He is a former Executive Director of the USDA's Center for Nutrition Policy and Promotion, and now holds the John S. Dyson Endowed Chair in the Applied Economics and Management Department at Cornell University, where he is director of the Food and Brand Lab...
ProfessionScientist
Date of Birth28 June 1960
amount ate due means size unaware
This means that the moviegoers were unaware that the exceptional amount they ate was due to the size of the container.
interviews people phone sent stages survey three
There were three stages to the research. We did in-depth interviews with about 80 people or so, sent out a questionnaire to about 400 people, and then did a large-scale phone survey of more than 1,000 people.
bartender falls knows people victim
People say, 'Oh, the bartender knows what he's doing.' Well, the bartender does know what he's doing in a lot of cases, but he falls victim to these illusions.
attention compensate estimate focus generally glasses height holding liquid people pouring tall wide
People generally estimate tall glasses as holding more liquid than wide ones of the same volume. They also focus their pouring attention on the height of the liquid they are pouring and insufficiently compensate for its width.
chocolate choose comfort food pasta preference toward women
Also, with men, there's a preference toward comfort food that's a little more healthy, like meat, pasta and potatoes. Women choose things like chips, cookies, chocolate and cake.