Bob Lutz
Bob Lutz
Swiss American automotive executive who has worked in high-level positions at GM, BMW, Ford, and Chrysler during his five decade career. He starred as in himself in the 2011 documentary, Revenge of the Electric Car.
ProfessionEntrepreneur
Date of Birth12 February 1932
america cars engineers everybody learning toyota unique united
There's no Toyota of America engineering group, there's no Volkswagen or Audi that engineers unique cars for the United States. All we're doing is we're learning how to do what everybody else does.
business coming developing gradually optimistic united
All of those things are gradually coming true, so I'm cautiously optimistic about the way the business is developing in the United States.
belts biggest game help hopefully improve last missed mistakes
The biggest things for us is to improve over last week. We made way too many mistakes and missed too many assignments. Hopefully getting a game under their belts will help us this week.
battle players tougher win
They've had to battle to win without some of their players. With those players back in the lineup they'll be a lot tougher to beat.
faces happy
I'm happy about the weather, ... I'm happy about the turnout. I'm happy to see so many old friends and new faces as well.
believe business denying europe improving process quite
There's no denying I believe GM's business in Europe is in the process of improving quite quickly.
adds good hurt last
Adams is a pretty good back. He adds a lot to their offense. It hurt them when he went out last week.
close money turned
Saab has really turned the corner. It is close to making money as a brand.
ought
Right now, we're not where we ought to be (on hybrids).
We'll take them any way we can get them.
They're a little banged up, but so are we,
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There's enormous good will for the glory days of American cars, when they really were American and didn't try to be Japanese or German. We all recently discovered that was a gold mine we had left fallow for a couple decades.
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There's a lot of talk about their quarterback and he's a good one, but they have a lot of good skilled players who can run. They're not a one-man show. They spread the field and make you cover them.
brands hope
then we would have to take a look at a phase-out. I hope we wouldn't have to do that. What we've got to do is keep the brands we've got.