Bob Lutz
Bob Lutz
Swiss American automotive executive who has worked in high-level positions at GM, BMW, Ford, and Chrysler during his five decade career. He starred as in himself in the 2011 documentary, Revenge of the Electric Car.
ProfessionEntrepreneur
Date of Birth12 February 1932
running philosophy passion
It applies in any business. Shoemakers should be run by shoe guys, and software firms by software guys, and supermarkets by supermarket guys. With the advice and support of their bean counters, absolutely, but with the final word going to those who live and breathe the customer experience. Passion and drive for excellence will win over the computer-like, dispassionate, analysis-driven philosophy every time.
ball good middle nice run
They've got a nice middle linebacker (Justin Thacker) and a good secondary. They run to the ball pretty well.
ought
Right now, we're not where we ought to be (on hybrids).
close money turned
Saab has really turned the corner. It is close to making money as a brand.
believe business denying europe improving process quite
There's no denying I believe GM's business in Europe is in the process of improving quite quickly.
america cars engineers everybody learning toyota unique united
There's no Toyota of America engineering group, there's no Volkswagen or Audi that engineers unique cars for the United States. All we're doing is we're learning how to do what everybody else does.
against flat game guard last less next threat week winning
We've got one less day to heal. The other thing about winning a game like last week is the threat of a letdown the next week. We have to guard against being flat. If you're flat against this team, they'll zip right by you.
tough
That was a tough one for them to lose.
business
Most business don't want to have a single-point backup.
few months system
For us to go out with a half-baked system just to get a few months out, I don't think would be prudent.
brands hope
then we would have to take a look at a phase-out. I hope we wouldn't have to do that. What we've got to do is keep the brands we've got.
belts biggest game help hopefully improve last missed mistakes
The biggest things for us is to improve over last week. We made way too many mistakes and missed too many assignments. Hopefully getting a game under their belts will help us this week.
producers automobile vehicle
You cannot buy a bad automobile any more from any producer. We have to do more products not because we're looking at a particular segment, but because it's a great vehicle.
powerful reality thinking
There's a powerful sense of reality to our concepts, ... These are vehicles we think people would purchase and drive today.