Bill Carroll
Bill Carroll
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Is it a guaranteed bet? No. Is it a good, reasonable roll of the dice? Yes. I think they have a good chance of people who don't normally watch their networks checking them out, without alienating their core audience.
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The other networks want to avoid losing momentum and the way you can lose momentum is by saying we're going to put a Gone Fishing sign up and come back after the Olympics.
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No matter how a network is doing, when that final evening of female figure skating happens, people are going to be watching. Advertisers that want to be in the Olympics are going to be in the Olympics.
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If you look at the characters that were predominantly on their schedule, with 'The West Wing,' 'Frasier' and 'Seinfeld,' they were detached, elitist and urban, ... every network is trying to reach as broad an audience as possible.
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All of this is positioning, ... The networks are trying to say 'we're not going to cede this exclusively to the cable networks.'
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These days, real estate is the hottest game to get into, and Tycoon City: New York offers everyone a chance to test their skills ? with no mortgage broker approval necessary! With over two dozen in-game partners, world-renowned landmarks and true-to-life neighborhoods, Tycoon City: New York puts players in the thick of the action in the world?s most exciting city.
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There's no trial and error - this is a science. They study this day in and day out.
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That was the test to see if they still had a big enough following to carry over to Sunday night. And it appears that it didn't.
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It doesn't seem there's a great deal of alarm
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Having the Winter Olympics on the near horizon and football for the fall will help but ultimately, it is series programming that makes the difference and NBC hasn't been able to make a turnaround in that area yet,
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If advertisers are looking for stability, it's at CBS.
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NBC is struggling and executives have to be disappointed. Maybe two 'Apprentice' shows were at least one too many and 'Joey' is not doing any better. The one bright spot is 'My Name is Earl' but there's not much other than that.
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NBC has to be a bit disappointed with numbers for Martha Stewart. They probably hoped it would do a bit better.
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She's in the mold of Bill Cosby and Jerry Seinfeld, ... You can accept that Ellen could be like us.