Bill Carroll
Bill Carroll
avoid fishing gone lose losing momentum networks saying sign
The other networks want to avoid losing momentum and the way you can lose momentum is by saying we're going to put a Gone Fishing sign up and come back after the Olympics.
chance checking core good guaranteed networks normally people reasonable roll watch
Is it a guaranteed bet? No. Is it a good, reasonable roll of the dice? Yes. I think they have a good chance of people who don't normally watch their networks checking them out, without alienating their core audience.
advertising evening female figure final matter network olympics people skating
No matter how a network is doing, when that final evening of female figure skating happens, people are going to be watching. Advertisers that want to be in the Olympics are going to be in the Olympics.
audience broad characters elitist network reach trying west
If you look at the characters that were predominantly on their schedule, with 'The West Wing,' 'Frasier' and 'Seinfeld,' they were detached, elitist and urban, ... every network is trying to reach as broad an audience as possible.
cable networks trying
All of this is positioning, ... The networks are trying to say 'we're not going to cede this exclusively to the cable networks.'
buy care nobody spend watch
There is no on-demand if there is no demand, ... If you don't have a hit, nobody is going to buy it. Nobody is going to spend $1.99 to watch something that they don't know about or don't care about.
legacy year
The only way you find out is the legacy. And a legacy is not a year or two; a legacy is 10 years.
ad array budgets larger overall spread wider
Overall ad budgets may be getting larger but they are being spread over a wider array of platforms.
alarm deal great seem
It doesn't seem there's a great deal of alarm
appears carry following sunday test
That was the test to see if they still had a big enough following to carry over to Sunday night. And it appears that it didn't.
host mattress proven relates talk tom woman
Not everyone can host a talk show. She's proven she can talk to Tom Hanks or the woman who has had her mattress for 50 years. And she relates to them in the same way.
break familiar hard impression maybe trying
It's so hard to break through (with viewers). Maybe you get to set an impression for a moment. If it's a familiar face, that reinforces what you're trying to say.
audience early
The audience has not shied away yet. But it's early in the game.
again broadcast consensus efficient largest means possible reaching reasonable seems upfront
The consensus seems to be that the upfront will once again be a record. The broadcast networks, by any reasonable measure, are still the most efficient means of reaching the largest possible audience.