Bill Carroll
Bill Carroll
ad array budgets larger overall spread wider
Overall ad budgets may be getting larger but they are being spread over a wider array of platforms.
advertising bowl four happens olympic olympics pay premium reach reasonable says seems somehow special super tend viewing willing
Advertisers for the Super Bowl tend to be willing to pay a reasonable premium to reach a special audience. We don't have Olympic viewing parties. Pretty much to me, that says it all. This happens every four years. But it seems that the Super Bowl and Olympics somehow find a way to co-exist.
advertising evening female figure final matter network olympics people skating
No matter how a network is doing, when that final evening of female figure skating happens, people are going to be watching. Advertisers that want to be in the Olympics are going to be in the Olympics.
buy care nobody spend watch
There is no on-demand if there is no demand, ... If you don't have a hit, nobody is going to buy it. Nobody is going to spend $1.99 to watch something that they don't know about or don't care about.
legacy year
The only way you find out is the legacy. And a legacy is not a year or two; a legacy is 10 years.
alarm deal great seem
It doesn't seem there's a great deal of alarm
appears carry following sunday test
That was the test to see if they still had a big enough following to carry over to Sunday night. And it appears that it didn't.
host mattress proven relates talk tom woman
Not everyone can host a talk show. She's proven she can talk to Tom Hanks or the woman who has had her mattress for 50 years. And she relates to them in the same way.
break familiar hard impression maybe trying
It's so hard to break through (with viewers). Maybe you get to set an impression for a moment. If it's a familiar face, that reinforces what you're trying to say.
audience early
The audience has not shied away yet. But it's early in the game.
again broadcast consensus efficient largest means possible reaching reasonable seems upfront
The consensus seems to be that the upfront will once again be a record. The broadcast networks, by any reasonable measure, are still the most efficient means of reaching the largest possible audience.
again broadcast consensus efficient largest means possible reaching reasonable seems upfront
The consensus seems to be that the upfront will once again be a record, ... The broadcast networks, by any reasonable measure, are still the most efficient means of reaching the largest possible audience.
finding fit focused mold obviously
They went in a different way. There was a lot of speculation focused on them finding someone who fit in the Meredith Vieira mold and they obviously didn't go that way.
avoid fishing gone lose losing momentum networks saying sign
The other networks want to avoid losing momentum and the way you can lose momentum is by saying we're going to put a Gone Fishing sign up and come back after the Olympics.