Famous Quotes & Sayings

Howard Gossage

The real fact of the matter is that nobody reads ads. People read what interest them, and sometimes it's an ad.

Brendan Behan

There is no such thing as bad publicity except your own obituary.

Leo Burnett

The secret of all effective advertising is not the creation of new and tricky words and pictures, but one of putting familiar words and pictures into new relationships.

Akio Morita

Advertising and promotion alone will not sustain a bad product or a product that is not right for the times.

We want to surprise the advertising industry with the facts and truth about newspapers.

We want to simplify life on the Web and we certainly have no intention of subjecting users to unnecessary advertising or exploiting personal data.

While I would like to see the company start generating profits sooner, I think (flat-rate pricing) is the way the industry is going. CompuServe will need to make its revenue through advertising or transaction fees,

Bill Gates

The future of advertising is the Internet.

We are also seeing the opportunity to expand our business in media sales and services for digital networks where the display media is primarily LCD or plasma screens. Participation in this business may include investment opportunities. We believe that the growing digital advertising market presents many opportunities to leverage our products, services and financial strength. This business includes marketing related opportunities in college facilities and selected commercial niches.

With the kick-start provided by this first big client, GSD&M becomes the third-largest advertising agency in the United States by signing other clients, such as Sam Walton's revolutionary Wal-Mart, as well as DreamWorks.

Richard Parsons

We feel all the more confident in pursuing a more aggressive path to create value at AOL through both its subscription and advertising business initiatives.

We're hopeful that we're going to see an increase (in advertising) by late next year, but it could be early 2003.

Three strong advertising associations, a leading email association and two consumer advocacy/online privacy organizations coming together is a rare and powerful coalition. The fact that we have come together so strongly is testament to the gravity of our concerns about this Act.

Yahoo is the largest destination for brand advertisers. Unfortunately, it has been overshadowed by search.

With the significant clutter of all of the advertising in Detroit during Super Bowl week we see this as a way to cut through and deliver our message.

With the nickname, it's almost become synonymous with the Cadillac brand. But it may be an issue with other advertisers who want to tap into his fame,

We know we have to compete hard for our business. And we think we will offer advertisers better value because of the superior information we have about our audience.

Carlos Lopez

We know campaigns that combine extensive advertising with stepped up law enforcement get positive results. Thanks to 'Click It or Ticket,' our safety belt compliance rate has gone from 76 percent in 2001 to almost 90 percent today. We expect the net effect will be 185 fewer traffic fatalities and 3,000 fewer injuries every year.

When everyone else is advertising 6 percent and then someone is advertising 12 percent it is kind of like walking around with a rock in your shoe. You're getting there but it just doesn't feel right.

The potential for local search and local advertising comes into play.

The posters are nothing more than advertising, and advertising relies on the popular culture. In this case, it was guns, women, wild clothing, crazy fashion, crazy hair.

The online advertising market still seems to be struggling. It's difficult to look at that and see substantial near-term growth.

Henry Blodget

The online advertising market appears to be stabilizing, but we believe it will continue to remain challenging for the foreseeable future.

The online advertising market is growing at such a rapid pace and we want to participate in some of that. This isn't a winner-take-all proposition.

We are proud of another record revenue quarter in our advertising business and are pleased with our overall 2005 results in light of the continued challenging environment surrounding the mobile value-added service sector in China.

We're interested in coming up with emerging opportunities and keen on finding the advertising opportunity if we can.

We started at such a low base (for advertising) as we tried to convince Madison Avenue that this was a national sport that we've been playing catch-up,

We start advertising in late January for the March event. Last year we had about 350 participants who raised $20,000. This year our goal is to have 450 participants with a goal of $30,000 raised.

Carl Hiaasen

Unfortunately, Florida is a mecca for the shyster element, and there are apparently no rules on the kinds of advertising a lawyer can do.

We?re seeing that some dealers are getting their best customer responses and better sales through the internet. Dealers are spending more on internet advertising, but they?re also getting more for their money. Internet advertising is increasingly replacing traditional newspaper advertising.

We're seeing, in the past few months, a trend towards longer form content becoming available for free and supported by advertising .

Terry Semel

What advertisers are finding, and what our research demonstrates, is that the more they utilize both forms of advertising on the Yahoo network, the better they do with each.

We found that if there was more advertising in a market there was more youth drinking.