Yvon Chouinard
Yvon Chouinard
Yvon Chouinard is a rock climber, environmentalist and outdoor industry businessman. His company, Patagonia, is known for its environmental focus...
NationalityAmerican
ProfessionEntrepreneur
Date of Birth9 November 1938
CountryUnited States of America
Yvon Chouinard quotes about
selfish want environment
We're a part of nature. As we destroy nature, we destroy ourselves. It's a selfish thing to want to protect nature.
sports mean over-you
Doing risk sports had taught me another important lesson: never exceed your limits. You push the envelope and you live for those moments when you’re right on the edge, but you don’t go over. You have to be true to yourself; you have to know your strengths and limitations and live within your means. The same is true for a business. The sooner a company tries to be what it is not, the sooner it tries to ‘have it all,’ the sooner it will die.
entrepreneur want action
If you want to understand the entrepreneur, study the juvenile delinquent. The delinquent is saying with his actions, ‘This sucks, I’m going to do my own thing.’
positivity mountain important
How you climb a mountain is more important than reaching the top
trying world may
The solution may be for a lot of the world's problems is to turn around and take a forward step. You can't just keep trying to make a flawed system work.
spiritual adventure emotional
The whole purpose of an adventure is to gain some spiritual or emotional insight. When you compromise the process, you compromise the gain.
real adventure journey
Real adventure is defined best as a journey from which you may not come back alive, and certainly not as the same person.
jobs hate passion
The secret to happiness is to be working at your passion. If you want to be miserable, lead a desperate life like everybody else where they drag their asses to work everyday because they hate their job.
To do good, you actually have to do something.
past living-right way
You ask me about the past, you ask me about the future, the only way to be happy is to be living right now.
mean thinking climbing
I think risk is important. I don't care if it's a great financial risk or a physical risk. You only get out of something what you put into it and the fact that you are willing to risk something means that you are going to get a lot more out of it.
healthy arguing environment
Who are businesses really responsible to? Their customers? Shareholders? Employees? We would argue that it’s none of the above. Fundamentally, businesses are responsible to their resource base. Without a healthy environment there are no shareholders, no employees, no customers and no business.
adventure
It's not an adventure until something goes wrong.
environmental done way
Everything we personally own that’s made, sold, shipped, stored, cleaned, and ultimately thrown away does some environmental harm every step of the way, harm that we’re either directly responsible for or is done on our behalf.