Yves Behar
Yves Behar
Yves Béharis a Swiss designer, entrepreneur, and sustainability advocate. He is the founder and principal designer of Fuseproject, an award-winning industrial design and brand development firm. Béhar is also Chief Creative Officer of the wearable technology company Jawbone, and Co-founder and Chief Creative Officer of August, a smart lock company...
NationalitySwiss
ProfessionDesigner
CountrySwitzerland
adoption design good mantra
My mantra is: 'Good design accelerates the adoption of new ideas.'
change charles designers greatest help industry influenced italy radical time war
I've been influenced by some of the greatest designers. Charles Eames. And Bruno Munari in the '50s in Italy - when they had to retool the industry of war into an industry to help society. In a way, I'm influenced by designers that were there at a radical time of change.
design disrupt either existing markets
Design is a tool that either allows us to create new markets or disrupt existing ones.
mind stay-calm different
Sometimes you can find peace of mind by transferring yourself to different situations. They're just reminders to stay... calm.
pay advertising company
Advertising is the price companies pay for being unoriginal.
needs good-work periods
You can't do good work on a short-term contract. You need to be engaged over a period of time.
emotional glasses design
To the optimist, the glass is half full. To the pessimist, the glass is half empty. To the engineer, the glass is twice as big as it needs to be. Design is how you treat your customers. If you treat them well from an environmental, emotional, and aesthetic standpoint, you're probably doing good design.
responsibility want way
Designers have a responsibility to show the future as they want it to be - or at least as it can be, not just the way an industry wants it to be.