Wolfgang Bernhard
Wolfgang Bernhard
Wolfgang Bernhardis a member of the Board of Management of Daimler AG. He served as the former President and COO of Chrysler from 2000 to 2004...
Wolfgang Bernhard quotes about
believe design developing market opportunity tremendous uniquely vehicle
We're developing a design that will be uniquely Volkswagen's because we believe there's tremendous opportunity in this market for a vehicle of this type.
either manner mark plants question
VW must either put a question mark over plants or the manner in which they work.
desires family friendly large market palette product quickly segment speaks specific tap van
The product palette of Volkswagen hasn't had a family friendly van which speaks to the specific desires of our American customers. With this new vehicle, we will quickly tap into another large market segment with our own product.
enter families market meets missing necessary product segment van
In the VW product range, we are missing a van for families which meets the necessary requirements of our American customers. With this new vehicle, we are going to enter another important market segment with our own product.
run states test united united-states
The United States is the litmus test for our competitiveness. We won't run away from that.
business components determined endangered far following portion
Following a comprehensive analysis, we determined ... that the competitiveness at a sizeable portion of our components business is endangered and a considerable portion are far removed from being competitive at all.
entirely ten
Ten of them will be entirely new models.
against future
We have our back against the wall. We can't give anything anymore, ... The only thing we can give is the future of Volkswagen.
dissimilar exciting improve problems worked
The problems aren't dissimilar to what I worked on at Chrysler, ... We have to work on our cost-competitiveness, we need to improve our quality, and we need to come up with new and exciting vehicles.
car concept everybody good happening production reach time using
Using the concept time for a production car is good because everybody comes and not much happening around, so you can reach everybody who is at the show, ... We will have a concept car.
alone cannot cutting future survive
We cannot survive alone by cutting costs. We need a future at Volkswagen, and at the end of the day that future comes from the products.
activities danger fitness tough undergo
Those activities that are in danger must undergo a tough fitness program.
customers engine fuel prices rising talking
We see that rising fuel prices put our customers in need of more-fuel-efficient vehicles. We are talking about a completely new world of engine technology.
coming improve percent three
We will improve our productivity by up to 30 percent in the coming three years.