William Hearst
William Hearst
dark girl newspaper promotion putting
Putting out a newspaper without promotion is like winking at a girl in the dark -- well-intentioned, but ineffective.
cord pop
I don't have the umbilical cord Pop had with each paper.
accurate pictures stranger truth
Try to be conspicuously accurate in everything, pictures as well as text. Truth is not only stranger than fiction, it is more interesting.
advertising construct good path product public says sufficient
If you make a product good enough . . . the public will make a path to your door, says the philosopher. But if you want the public in sufficient numbers, you would better construct a highway. Advertising is that highway.
advertising construct depths good path product public says sufficient though
If you make a product good enough, even though you live in the depths of the forest, the public will make a path to your door, says the philosopher. But if you want the public in sufficient numbers, you better construct a highway. Advertising is that highway.