Will Packer
Will Packer
Will Packeris an American film producer. He is the founder of Will Packer Productions. Packer is known for producing low-budget, high-profit movies that have made him one of Hollywood's unsung successes. He has been included in several high-profile lists, including GIANT magazine's "The GIANT 100", Jet magazine's "Who's Hot To Watch in 2008" and Black Enterprise's "Most Powerful Players Under 40."...
NationalityAmerican
ProfessionFilm Producer
Date of Birth11 April 1974
CountryUnited States of America
I definitely want make an impact in television. I want to make a continued and greater impact in feature films, and I want to be somebody who continues to be at the forefront of creating a wide variety of content that I could be proud of and that engages people on all levels.
There's a difference between knowing God and knowing about God. When you truly know God, you have energy to serve Him, boldness to share Him, and contentment in Him.
I'm excited about my own network, BounceTV. It's the first African-American-owned broadcast network. It's myself, my partner Rob Hardy, and some other African-American businessmen, including Andrew Young and Martin Luther King III.
When people have options for what they want to see, it forces the quality of programming and content to be higher.
When I was a kid, my parents never let me use race as an excuse. They'd say, 'When you walk into a room and it's all white, those kids have to work to stand out, not you.'
I had no intention of being a film producer, and I knew I wasn't passionate about engineering. I was always set on having my own business, controlling my own destiny.
There's nothing more important than having a personal connection with your audience.
I'm always going to go up against movies with bigger muscle and money, so I need to have a strong grass-roots game.
When you come into the industry as an outsider, you need to have an entrepreneurial spirit to succeed. In Hollywood, it's very clear that you either play by the rules or make up your own. And I wanted to do it my way.
People that I know, the vast majority, who are successful work really, really hard. Sure, there's some people that either get lucky or inherited it or don't have to work hard for some reason, but the vast majority who are successful work really, really hard.
For me, I look at a project that has a story that's going to resonate in some way. It doesn't have to be about a message. It doesn't have to have some underlying theme of overwhelming importance.
I never want someone to come out of one of my films and say, "Damn. I wasted an hour and a half of my life." I'm trying to avoid that.
I'm looking for films that can resonate and hopefully have some level of critical importance but also have commercial viability and can put butts in seats. At the end of the day, that is the name of the game. And if you can find that perfect balance, then that's the sweet spot.
My philosophy is making a movie is difficult enough and I just feel as if you should have a really good time when you do make films whether it's a drama or a comedy.