Will Marshall
Will Marshall
Will Marshall is one of the founders of the New Democrat movement, which aims to steer the US Democratic Party toward a more conservative orientation. Since its founding in 1989, he has been president of the Progressive Policy Institute, a think tank affiliated with the Democratic Leadership Council...
mean men technology
Language as the technology of human extension, whose powers of division and separation we know so well, may have been the "Tower of Babel" by which men sought to scale the highest heavens. Today computers hold out the promise of a means of instant tr
patriotism typography familiar
Of the many unforeseen consequences of typography, the emergence of nationalism is, perhaps, the most familiar
exploration
I do not explain, I explore.
water fishes
Fish did not discover water.
song jobs book
The copy of an ad is merely a punning gag to distract the critical faculties while the image of the product goes to work on the hypnotized viewer. Those who have spent their lives protesting about 'false and misleading ad copy' are godsends to advertisers, as teetotalers are to brewers, and moral censors are to books and films. The protesters are the best acclaimers and accelerators. Since the advent of pictures, the job of the ad copy is as incidental and latent as the 'meaning' of a poem is to a poem, or the words of a song are to a song.
art attitude writing
An expensive ad represents the toil, attention, testing, wit, art, and skill of many people. Far more thought and care go into the composition of any prominent ad in a newspaper or magazine than go into the writing of their features and editorials. Any expensive ad is as carefully built on the tested foundations of public stereotypes or 'sets' of established attitudes, as any skyscraper is built on bedrock.
communication offering world
Radio affects most intimately, person-to-perso n, offering a world of unspoken communication between writer-speaker and the listener
nervous electricity human-experience
Since with electricity we extend our central nervous system globally, instantly interrelating every human experience.
village situation interfaces
The global village is a place of very arduous interfaces and very abrasive situations.
character two world
Character no longer is shaped by only two earnest, fumbling experts. Now all the world's a sage.
men experts he-man
The 'expert' is the man who stays put.
media responsible involved
We have be-come irrevocably involved with, and responsible for, each other.
mistake writing media
New media may at first appear as mere codes of transmission for older achievement and established patterns of thought. But nobody could make the mistake of supposing that phonetic writing merely made it possible for the Greeks to set down in visual order what they had though and known before writing. In the same way printing made literature possible. It did not merely encode literature.
taken media wire
Gramophone and movies were merely the mechanization of speech and gesture. But the radio and TV were not just the electronification of speech and gesture but the electronification of the entire range of human personal expressiveness. With electronification the flow is taken out of the wire and into the vacuum tube circuit, which confers freedom and flexibility such as are in metaphor and in words themselves.