will.i.am
will.i.am
William Adams, known professionally as will.i.am, is an American hip hop recording artist, entrepreneur, actor, musician, DJ, record producer and philanthropist. He is best known as a founding member of the hip hop and R&B band The Black Eyed Peas, with whom he has received seven Grammy Awards, eight American Music Awards, a Billboard Music Award, a Teen Choice Award, two MTV Video Music Awards and three World Music Awards...
NationalityAmerican
ProfessionPop Singer
Date of Birth15 March 1975
CityLos Angeles, CA
CountryUnited States of America
Pop is the most competitive form of music there is. You are always fighting to be adopted and accepted by the masses, and it's always shifting.
Kids today aren't listening to music audio-only. They're picking up a CD and looking at the lyric sheet and wondering why the pictures aren't moving around. Who wants to do that? It's like Bam Bam Flintstone hanging with the dinosaurs vs. Elroy Jetson who's flying around space. If I'm a kid, I wanna be kicking it with Elroy.
When the music industry started collapsing, the logical people understood that the only place to go for shelter was the underground. If the world on the surface is burning up, and you know people that have bunkers, go to the bunkers.
There's only one type of music and that's good music, no matter what genre it is.
If Apple's a technology company in the music industry, why can't somebody in the music industry make technology?
Disco is the first technology music. And what I mean is that 'disco' music is named after discs, because when technology grew to where they didn't need a band in the clubs, the DJ played it on a disc.
You know, I do music. If you look under the hood of the industry I'm in, it's all based on technology. From radio to phonographs to CDs, it's all technology. Microphones, reel-to-reels, cameras, editing, chips, it's all technology.
Hip-hop was fast, originally. It was always fast music.
Hip-hop culture is probably one of the most powerful things to come out of America in a long time - everything from the music to the art to the dance to the language.
Music is my therapy and my straitjacket. Music keeps me sane and keeps my mind on something. It's fragile up there.
Electro is today's disco - making electronic music not for the sake of selling it but for sharing it and touring around the world D.J.-ing.
If you are a chef, no matter how good a chef you are, it's not good cooking for yourself; the joy is in cooking for others - it's the same with music.
I go out partying to figure out exactly who I'm making music for. You can't just guess.
The music industry isn't converging toward dance music. Dance music is dance music. It's been around since disco - and way before disco. But there's different versions of dance music.