Wayne Lewellen
Wayne Lewellen
Wayne Lewellen was an American film distribution executive and producer for Paramount Pictures...
adding appeal expected family few good grow mouth played room since smaller strong stronger word
were very good (showing) strong family appeal with kids, particularly. It played stronger in metropolitan areas, which was a little (surprising) because I expected this to appeal (more) in smaller towns. You now have some room to grow with word of mouth in those smaller markets. Since we're in only (approximately) 2,000 runs, we will look at the possibility of adding a few runs.
expected fell within
It fell within where we expected it to be,
appeal boxes expected jack percent star top younger youth
It was 50-50 male-female. 52 percent were under-25. The Top Two boxes (excellent and very good) were 87 percent. You would have expected it to play a lot younger than that with (a youth appeal star like) Jack Black.
audience biggest business continuing created filmmakers films forward knew led stars success terrific thrilled top
We knew we had a terrific combination of films led by some of the biggest stars in the world, created by some of the top filmmakers in the business today, and we're thrilled that the audience responded in such a big way. We look forward to continuing the success this fall.
across board business five million pictures spread time
It's the first time five pictures have ever grossed over $20 million on a three-day weekend. The business is spread out more evenly across the board than there being one locomotive in the marketplace.
available best came good initial prints reasons took
That's one of the reasons we're only in approximately 2,000 theaters. We had made (over) 3,200 prints for the initial release. We took those prints and cannibalized them (taking the best of the available reels) and came up with 2,000 good usable prints.
looking low okay side window within
It's within the window we were looking at (of) $12-15 million. It's on the low side of where we thought it would be. But (it wasn't) that expensive. It's in the mid-$20 millions. We'll be okay with it.
grosses hoped looking window within
It's within the grosses we were looking at from $18-20 million. Obviously, we hoped to get more, but that was the window we (anticipated).
high looking
It was on the high end of what we were looking for,
add close couple expect gross lifetime million played run three
It will probably add $8-10 million to the lifetime gross of the picture. We'll be close to $5 million for the first week. And it should run another couple or three weeks. The picture's always played very well. I expect it will do another $3 or $4 or $5 million.
add close couple expect gross lifetime million played run three
It will probably add $8-10 million to the lifetime gross of the picture, ... We'll be close to $5 million for the first week. And it should run another couple or three weeks. The picture's always played very well. I expect it will do another $3 or $4 or $5 million.
audience respond
The audience was young males, and they don't really respond to reviews, anyway.
again certainly holds next shot
It's certainly (looking like it should do) $85-90 million. If it holds up like this again next week, then it's got a shot at $100 million.
looks next strong
At least on paper, it looks like a strong kickoff next summer.