Victor Koo
Victor Koo
Victor Kooserved as president Sohu.com before leaving to co-found video website Youku in 2006, which merged with Tudou in 2012, creating one of China's premiere video portals. Prior to the announcementof the merger, Youku was the #11 website in China, and Tudou was #14...
NationalityChinese
ProfessionBusinessman
CountryChina
audience base brand leadership online platform reach user video
On the monetization front, our strengthening leadership in internet user base and broadening reach of our platform have already positioned us as a must-buy platform in online video for brand advertisers to reach a nationwide audience within China.
becoming combining model netflix original syndicate
Youku Tudou is a hybrid, like combining Netflix and YouTube. Like Netflix, with Youku, which launched in 2005, we syndicate a library of longform content and create original content. The Tudou model started with user-generated content but is increasingly becoming about partner-generated programming.
advertising china emerging growing mainstream market online portion relatively represents video
The advertising market in China is big and is still growing at a considerable pace. While online video is emerging as a mainstream advertising solution, it still represents a relatively small portion of advertising budget in China.
If you do like what you do, you're cooperating and sharing.
became carrying early marketing mostly platform premier promotion
Our platform is a one-stop shop, from marketing and promotion through to ticketing. But even in the early days, in 2006-07, when we were mostly carrying shortform video, we became the premier movie marketing platform.
best cool finds massive means philosophy product revolves video
'YouKu' means what's best and what's cool in Chinese. So, the whole product philosophy really revolves around how to help users, from a massive video database, finds what's best and what's cool.
both broadband business grew online
The online video business started in both China and the US around 2005/6, when broadband penetration grew big enough.
While we can learn from U.S. models, we certainly can't practice them.
kicked mobile number positive screen traffic video
Youku Tudou kicked off 2014 in a positive direction. Mobile has become the number one screen for Youku Tudou, and we are the undisputed leader in all of the important mobile video traffic metrics.
bringing china envisioned grown growth internet market online rapid scale users video website
With the rapid growth of Internet users in China bringing online video into a new paradigm, the market scale we first envisioned as an online video website back in 2006 has grown significantly.
enhanced events facilitate features held multiple products require sufficient understanding
The enhanced features of our ad products would require sufficient understanding from our sales force, advertisers, and agencies. To facilitate this, we have held multiple training sessions internally and road show events externally.
advanced bandwidth china combined dominant effective entity largest online represents sector user video
The combined entity Youku Tudou Inc. represents a dominant leader in online video sector in China with the largest user base, most comprehensive content library, most advanced bandwidth infrastructure, and most effective monetization capability.
founded funniest history home motivate time tv videos youtube
Remember, when YouTube was founded in the U.S., America's Funniest Home Videos had been around for a long time. In China, the history of TV as well as user-generated video is very, very short. So, we've actually had to do a lot of things to motivate that.
brands engines knows looking time
In the U.S., search engines are king. That is because everyone already knows what they are looking for. Brands have been around for a long time.