Van Toffler
Van Toffler
Van Toffler is the former President of Viacom Media Networks Music & Logo Group at Viacom since March 2008 until Van Toffler announced on February 17, 2015 he was leaving Viacom Media Networks in April, 2015 to "launch a content creation and acquisition company tentatively named Below the Radar. Toffler will be leaving his post in April, but will continue to executive produce a number of Viacom’s flagship events including the VMAs, one of the signature franchises he launched." He...
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Early on in MTV's life cycle, the novelty of video wore off. We had to evolve with our audience and develop beyond a radio model.
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Early on in MTV's life cycle, the novelty of the video wore off.
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At MTV and VH1, we're in a constant and candid dialogue with our audience. In the wake of our coverage last Saturday, our viewers have resoundingly told us on-line they want to see full performances from their favorite artists.
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Since we announced this campaign, there has been an incredible outpouring of support from the music and entertainment community, who want to lend their voices, performances or messages of hope to those in need. The affected area hit hard by Hurricane Katrina shares a rich musical and cultural heritage, so it's all the more meaningful that we try to support these massive relief efforts through music and encouraging our audiences to help any way they can.
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Let's be clear, people turned to TV to view this event,
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We've pulled out all the stops for Madonna's new release, offering fans exclusive content on handsets, the Internet, on broadband as well as multiple TV shows,
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With our new service, we will be able to satisfy music lovers' urges for all things music. In many ways, URGE will serve as a 'psychic concierge', introducing fans to new artists and helping them to develop a deeper connection to old favorites.
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We are excited to work with Beavis and Butt-Head again. But we really didn't have a choice. They were persistently calling me at work, at home, and on my cell. They wouldn't leave me alone until I agreed to take their call and help them.
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We are excited to work with Beavis and Butt-Head again. But we really didn't have a choice. They were persistently calling me at work, at home, and on my cell. They wouldn't leave me alone until I agreed to take their call and help them.
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Fans of these artists will die to have content like this that's unique.
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It will be programmed by music fans for music fans. Subscribers will tell us what sucks.
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It's all about circulating people back and forth between the different screens.
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We ran two of Madonna's three songs, with the Bob Geldof introduction. But we were also trying to educate people.
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What Live 8 did show is that when there is a connection between the TV event and the choice of on-demand consumption after the event, everybody wins.