Tony Granger
Tony Granger
Tony Granger is the global chief creative officer of the New York-based global advertising agency Young & Rubicam...
came clutter cut doctor kid medicine pajamas white
They came to us because they wanted to cut through the clutter in the category. They didn't want a doctor in a white coat, or a kid in pajamas getting medicine from mom.
advertising gets people talk
Controversy is the new black. It gets people like us to talk about advertising.
collective inspired
Everything is inspired by something. We all see the same movies, read the same books. It's as if there's a collective consciousness.
Personally, I didn't think it was an issue.