Tom Hyland
Tom Hyland
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We've seen $4.1 billion in online advertising through June 30. Last year at this point, we saw $1.7 billion. When you're looking at a U.S. advertising market in the high $200 billion to $300 billion range, Internet advertising is a small part of the overall market, but it's continuing to grow.
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Cable television is more of a recognized medium and a very good advertising vehicle. It took it a long time to be recognized as such. Internet advertising is getting there faster.
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Banner ads are down slightly. In the second quarter of 1999, banner ads represented 59 percent of all online ads. In the first quarter of this year, they represented 52 percent. In the second quarter, they represented 50 percent.
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The weaker players will have difficulty. The stronger players will garner more and more of the audience. That concentration will continue.