Toby Mensforth
Toby Mensforth
coffee conference large others size space
The size of the film is enormous. Take our space films, 'To Fly' and the others -- they are the size of a coffee table. This is the size of a large, large conference table.
amount anxious book calls deliver huge people released studio
When the studio released 'Spider-Man' in Imax format, we got a huge amount of calls and people were disappointed we didn't book it. So we were anxious to deliver this to Washington.
polar thanksgiving
The Polar Express. It did really well over Thanksgiving and it's still doing well during the lull.
built criteria
Imax has 'The Matrix' in its format. But it is an R-rated movie and we probably wouldn't do that but we actually haven't built all our criteria yet.