Tim Armstrong
Tim Armstrong
Timothy Ross Armstrongis an American musician, singer, songwriter, producer, and actor. He is best known as the singer/guitarist for the punk rock band Rancid and hip hop/punk rock supergroup the Transplants. Prior to forming Rancid, Armstrong was in the influential ska punk band Operation Ivy. In 1997, along with Brett Gurewitz of the band Bad Religion and owner of Epitaph Records, Armstrong founded Hellcat Records. In 2012, through his website, Armstrong started releasing music that influenced him, along with stripped-down...
NationalityAmerican
ProfessionGuitarist
Date of Birth25 November 1966
CityAlbany, CA
CountryUnited States of America
I think international is a place that, actually, The Huffington Post and AOL have started to make moves in.
A picture of me as this super affable sales guy gets painted, but in actuality, I'm pretty driven by hard work and love working with teams. What people discount is, I grew up in a very small blue-collar town in Massachusetts and have basically scrapped my way career wise.
We have people who pay to use our products and services, and they are heavily engaged in our content. If you erase the brand perceptions of AOL, and consider that people pay to use our properties, you would probably consider this one of the most valuable audiences on the Internet.
A big part of fixing AOL is getting AOL to believe in itself.
One of AOL's biggest assets is its brand. For people over 30 and, due to AOL Instant Messenger, even a lot of people under 30, AOL was their first real interaction with technology in a positive way.
I think, from a standpoint of editorial, you know, AOL historically has played in a very deep way across many different verticals in the content space. Huffington Post adds a very large new dimension to that.
Anytime you make big plans, you have people questioning what you're doing.
I'm used to being in creative environments where people throw out a lot of ideas.
There was total devastation. You could smell it as soon as you drove up.
The information that comes out of search is transferable to other kinds of marketing. It has measurability and accountability, which are wide open in other areas. Most agencies competitively aren't set up to manage their business from a spreadsheet the way search marketers do. They shouldn't be nervous, but they should be putting energy into understanding metrics.