Terry Atkins
Terry Atkins
broad choose large list range spinning
We wanted a broad enough range to choose from, but not so large a list that we were spinning people's wheels.
ballpark group hit single soup
No one hit it out of the ballpark for us. No single group could do a portfolio-wide idea for the soup business.
corporate evaluate immediate process
We didn't specifically say there would be an immediate assignment. This was part of a corporate process to evaluate the marketplace to make long-term decisions.
agencies business delivered impressed solutions understood
All the agencies impressed me with their insights. The way they understood our business and delivered solutions was fantastic.