Stewart Fishman
Stewart Fishman
break customers deli people prepare regular ways
Our customers sometimes want a break from the regular deli fare. We want to show people that there are many ways to prepare kosher foods.
adapt came creative learn meet recipes talents
Ron's not Jewish. He came here because he wanted to learn something new. He wanted to be able to use his creative talents to adapt recipes to meet kosher standards.
deli people shop
We had a little deli counter. But we didn't really have enough space. What people wanted was a place where they could shop and get something to eat.
eat food people restaurant vegetarian
Like many people who keep kosher, I would go to a restaurant and eat vegetarian food.
cater food geared good greater largely marketing serve towards
We don't cater just to kosher consumers. Our marketing is largely geared towards the greater community. We serve good food that's kosher--rather than kosher food that's good.
college committed keeping
When I was in college I started keeping kosher a little bit. As the years passed, I got more and more committed to it.
eat labels meat missed places
It was okay. It was what I was used to. But I missed having places nearby where everything was kosher, where I could eat meat dishes, where I didn't have to scan the labels or investigate the recipes.