Stephen McPherson
Stephen McPherson
looking night pieces puzzle three
If you need a night of comedies, you have three pieces of the puzzle and are looking for a fourth.
consumer everywhere looking
It's about looking at consumer needs, looking at the consumer experience, going everywhere they are.
broadcast reach viewing
There's 41 million-plus Hispanics in the viewing market, and we're a broadcast network, so if we can reach more people, that's great.
english people seen shows speaking tv
A lot of people had not seen the shows because they were not English speaking but were TV watchers, and were enthralled with them and wanted more.
desperate mistake shows specific voice
Desperate is such a specific voice that I think it would be a mistake to think you can do those (kinds of) shows again.
rip shows
Desperate' and 'Lost' are not shows that you can rip off.
hard needed studio tried
Creatively, we just did not get the show where it needed to be. All of us tried really hard ? producers, network, studio ? but it just never got on track.
based creatively direction felt measure needed patience tried
Creatively we just did not get the show to where it needed to be. All of us tried really hard. I think you have to measure your patience based (on the creative direction of the show). And there we felt like, unfortunately, it was not going to get better.
felt saw
Once we saw it was not launching, we felt like unfortunately it was not going to get better and we had to make a change.
access audience bring certainly older stories watches younger
I do think that the younger audience watches older people, but I think when you have stories they can access easier, that's certainly going to bring them in more.
deserves event wind
Alias is not going to wind down as it comes to an end, it's going to rev up, and we're going to make it the event it deserves to be.