Stacey Koerner
Stacey Koerner
expect premiere viewers week
Viewers are conditioned to expect a big premiere week at the end of September.
core lose lost properties struggle
They've lost some of their core properties and now they have to struggle the way everyone has to struggle when they lose their core properties,
audiences less sustain themselves year
Every year they come back with less of an audience, ... so the more they can do to sustain themselves (in summer), the better.
audiences cable gains lose networks
Every year, the networks lose a little more audience, and cable gains in the summertime.
toughest tuesday wednesday
Tuesday and Wednesday at 9 are probably the toughest battlegrounds.
network talk
Every network has something that it can talk about.
audiences event high large ratings simply
You still are getting a very large audience. It's not as if it's not an event simply because ratings aren't as high as they used to be.
catch chance culture cultures fan heard lots missed people strong
People who had heard about it had a chance to ... catch up and see what they missed over the summer. Also, it's got an extraordinarily strong fan culture around the show. ... There's lots of subtext, which is what fan cultures love.
among broadcast cable coming expense growth headlines network percent television total tv viewers
One of the big headlines is that network TV is strong. Overall, television usage among total viewers is up about 4 percent ... and the growth in cable is not coming at the expense of the broadcast networks.
associated buzz created good interested nbc people premiere sampling share shows sign stars time tv
The most buzz or conversations about TV shows are about the actors associated with these projects. NBC shows have the lion's share of the conversation. This is a good time for them. They've created shows and stars that people are interested in, which is a good sign that they will get some sampling when they premiere these shows.
building pressure slowly
It's been a slowly building situation, ... and there's a lot of pressure on them to come up with something that will work.
developed expertise internet linked tv
They have developed a real expertise for synchronous Internet applications linked to TV content.
data looked positive terms
I looked at the data for the show and it was No. 1 in terms of positive buzz, ... I said, 'Ah, shoot, this thing doesn't work.'
bit hype loss olympics precede summer winter year
This year there was no Winter Olympics to precede it, so there was a little bit of loss in the hype in the anticipation of the Summer Olympics.