Sheena Iyengar
Sheena Iyengar
Sheena S. Iyengaris the inaugural S.T. Lee Professor of Business in the Management Division at Columbia Business School. She is one of the world's experts on choice. Her research focuses on: why people want choice, what affects how and what we choose, and how we can improve our decision-making outcomes...
NationalityAmerican
ProfessionEducator
Date of Birth29 November 1969
CountryUnited States of America
choices tools want
Choice is the only tool we have that enables us to go from who we are today to who we want to be tomorrow.
choices priorities trying
I pick what are my priorities and I limit those priorities to less than five in my life and really in those particular areas put in the energy to try to make good choices.
choices expansion explosions
The expansion of choice has become an explosion of choice.
choices six overwhelmed
Consumers presented with six choices on an item were twice as likely to buy as consumers overwhelmed with 24 varieties of the same item.
choices typical reports
The typical American reports making about 70 [choices] in a typical day.
thinking two decision
We are often in society told to make decisions in one of two ways. We're either told "Use your gut, just go with how you feel about it and let that guide you," or we're told to use reason - some very deliberative methodical process of pros and cons and really thinking it through.
commitment order practice
In order to 'hold fast' to something, one must allow oneself to be held to something. That commitment may be one of the hardest things to practice in a world of so much choice.
freedom men choices
What is freedom? Freedom is the right to choose: the right to create for oneself the alternatives of choice. Without the possibility of choice a man is not a man but a member, an instrument, a thing. —Archibald MacLeish
art assessment appreciate
Balancing hopes, desires and an appreciating of the possibilities with a clear-eyed assessment of the limitations: that is the art of choosing.
odds doubt use
Most of the time you should use reason, there is no doubt about that because gut often makes us susceptible to lots of different biases, particularly if what you're deciding is something that you really, that expertise can be brought to bear on it, there is a way in which you can align the odds, so then you should really use reason.
choices world interpretation
We have the ability to create choice by altering our interpretations of the world.
uplifting meaningful responsibility
Choice is more than picking 'x' over 'y.' It is a responsibility to separate the meaningful and the uplifting from the trivial and the disheartening. It is the only tool we have that enables us to go from who we are today to who we want to be tomorrow.
mean exercise order
When we speak of choice, what we mean is the ability to exercise control over ourselves and our environment. In order to choose, we must first perceive that control is possible.
world stories influence
What you see determines how you interpret the world, which in turn influences what you expect of the world and how you expect the story of your life to unfold.