Seth
Seth
Seth; placed; appointed"), in Judaism, Christianity, Mandaeism, and Islam, was the third son of Adam and Eve and brother of Cain and Abel, who were the only other of their children mentioned by name in the Tanakh. According to Genesis 4:25, Seth was born after Abel's murder, and Eve believed God had appointed him as a replacement for Abel...
NationalityCanadian
ProfessionCartoonist
Date of Birth16 September 1962
CountryCanada
pay-the-price people kind
You have to pay the price to be in the right place at the right time often enough that people tend to see you as the regular kind.
ideas hot-sauce want
To make a product, to market an idea, to come up with any problem you want to solve that doesn't have a constituency within otaku is almost impossible. There's a hot sauce otaku, but there's no mustard otaku.
thinking average people
What marketers used to do is make average products for average people. That's what mass marketing is. They would ignore the geeks, and - God forbid - the laggards. It was all about going for the center. I don't think that's the strategy we want to use anymore.
media giving people
So by giving people a tool that they can share and benefit from, it's a form of media that isn't controlled by Rupert Murdoch or the guys at Viacom. It is a form of media that is earned every single time it spreads.
years bread firsts
Now, before sliced bread was invented in the 1910's, I wonder what they said? Like, the greatest invention since the telegraph or something? But the thing about the invention of sliced bread is this - that for the first 15 years after sliced bread was available, no one bought it, no one knew about it. It was a complete and total failure.
people want figures
I hope I'm better looking than Yoda, but - I'm really interested in people who have something to say, a change they want to make and can't figure out why they can't make it spread.
epidemiology space people
Or, if I take that same auditorium and I make it much bigger and put more space between seats, it'll be quieter because it's much harder when you're not in physical contact with people to spread a virus from person-to-person, right? There are all sorts of patterns that we see in epidemiology that help us understand why something spreads.
ideas patents bread
And the reason is that until Wonder came along and figured out how to spread the idea of sliced bread, no one wanted it. That the success of sliced bread is not always about what the patent is like or what the factory is like, it's about can you get your idea to spread or not?
running coffee winning
And it doesn't matter to me whether you're running a coffee shop or you're an intellectual or you're in business or flying hot air balloons. People who can spread ideas, regardless of what those ideas are, win. But consumers, they got way more choices than they used to and way less time.
mirrors epidemiology elements
We're better in the rearview mirror than we are at predicting - 'cause you're never going to be right every time. You can handicap it. You can point to certain elements that make it work, and many of those elements come straight out of epidemiology, right?
girlfriend powerful school
You know, if I look at an auditorium full of high school students and the big man on campus and his girlfriend are busy talking while the lecture's going on, the rest of the room is going to do it because they're powerful sneezers. They have influence. They reach out to a whole bunch of people in a way that makes the idea of being disrespectful spread.
thinking iphone uber
When you think about Uber and Airbnb and the other companies that are turning things upside down, Uber isn't big 'cause they ran a lot of ads. They're big because someone took out their iPhone and said to their friend, watch this, and pressed a button and a car pulled up.
zero mean ideas
That the horrible Zika virus or HIV, we can look at what it means to be patient zero, what it means to need not much contact to spread, and all of those things follow into the way ideas spread.
mean thinking essence
But if the cow is purple, you'd notice it, OK? The thing that's going to decide what gets talked about, what gets done, what gets changed, what gets purchased, what gets built is, is it remarkable? And remarkable's a really cool word 'cause we think it just means neat, but it also means worth making a remark about, and that is the essence of where idea diffusion is going.