Seth Godin
Seth Godin
Seth Godinis an American author, entrepreneur, marketer, and public speaker...
NationalityAmerican
ProfessionEntrepreneur
Date of Birth10 July 1960
CityMount Vernon, NY
CountryUnited States of America
marketing
The future of marketing is leadership
emotional people marketing
What people want is the extra, the emotional bonus they get when they buy something they love.
fire support marketing
You market when you hire and when you fire. You market when you call tech support, and you market every time you send a memo.
marketing junk doe
Anticipated, personal, and relevant advertising always does better than unsolicited junk.
choices marketing used
Marketing used to be what you say Now, marketing is what you do. What you make. How you act. The choices you make when you are sure no one is looking.
essence people marketing
The essence of marketing today is to tell a story to people who want to hear it, in a way that resonates with them so they are likely to either respond or connect to you, or tell their friends.
opportunity people marketing
Marketing isn't done by computers, it's done by people. And people who sense opportunity and have the confidence to be remarkable will always defeat defensive actions by people who have given up.
marketing content-marketing left
Content marketing is the only marketing left
team challenges marketing
Go for the edges. Challenge yourself and your team to describe what those edges are, and then test which edge is most likely to deliver the marketing results you seek.
educational loyal-customers marketing
Permission marketing turns strangers into friends and friends into loyal customers. It's not just about entertainment - it's about education. Permission marketing is curriculum marketing.
marketing millions sells
If you can't sell to 1 in 1000, why market to a million?
mistake book marketing
The mistake so many marketers make is that they conjoin the urgency of making another sale with the timing to earn the right to make that sale. In other words, you must build trust before you need it. Building trust right when you want to make a sale is just too late.
mean fire marketing
By all means, fire the customers who aren't worth the time and the trouble. But understand that the moment you insist the customer is wrong, you've just started the firing process.
marketing remarkable products
Products that are remarkable get talked about.