Scott Fransen
Scott Fransen
campaigns create played role trying unique
The role that it's played in campaigns is trying to create a unique impression.
It's kind of one of those things that ebbs and flows.
cling combined complement floor sort
What we've done is combined them with some sort of backlit campaign. You want to use the cling advertisements on the floor to complement what's on the board.
attention bombarded consumers trying
Advertisers are really trying to get the attention of consumers who are bombarded with so many different impressions from everywhere.
buildings creative final laid work
And all buildings have the final say over the creative work laid down. They're really in control.