Sandra Miniutti
Sandra Miniutti
charities cultivate looking savvy toward younger
Savvy charities are looking toward the future. They know they need to cultivate the younger donor.
bigger dealing focused immediate issues social society takes
Our society is very focused on immediate gratification. Dealing with these bigger social issues takes a long time.
percent profit
Telemarketers take up to 95 percent of the profit from a donation.
giving time year
So, giving this time of year is very important.
belief commonly hearing held people
We're hearing that more and more. It's a commonly held belief that the more times you ask, the more times you'll get, but people are withdrawing their support.
aware companies donors money
I think companies should make donors aware of (where the money is going).
attract ceo charities charity donor donors hard high large meeting pay perspective quality reasonable reconcile retain salary steer understand
For these charities to attract and retain quality leaders, they need to pay them a reasonable salary. But I understand donor concerns. It's hard for them to reconcile the large salaries. But we tell donors to look at it in perspective of how the charity is doing. Are they meeting their goals? If you see a high CEO salary and an underperforming charity then, yes, it's better to steer clear.