Ryan Holmes
Ryan Holmes
Ryan Holmesis a Canadian computer programmer and internet entrepreneur. He is best known as the founder and CEO of Hootsuite, a social media management tool for businesses. Holmes began developing Hootsuite in 2008 through his agency Invoke Media...
NationalityCanadian
ProfessionBusinessman
Date of Birth30 December 1974
CountryCanada
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One of the ironies of a conference dedicated to all things digital and virtual is that the best ways to connect with people are surprisingly old-school. Social media tools can improve the odds of a serendipitous encounter at SXSW, but old-fashioned hustle, palm-pressing and - above all - creativity go a long way.
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We've all been inundated with so many ingenious, must-have, time-saving apps and tools that we really don't have a second left to spare.
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A swarm of new business tools coming to phones and desktops near you promise to boost efficiency and streamline collaboration by borrowing social features from the likes of Facebook and Twitter.
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Social media listening tools make it easy to track brand references and mentions, and these functions can still be handled ably by a small, dedicated team.
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For everybody in their busy lives, you need to invest in sharpening your tools, and you need to invest in longevity.
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Entrepreneurs, by disposition, are built to think big. When a role no longer affords those opportunities, it might be best to leave it in capable hands and move on.
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Early in my career, I was involved with engineer-led projects, where designers came in late in the game and were expected to put lipstick on an existing code base. This almost never works.
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Sales departments use social to nurture leads and close sales. HR posts job openings and vets applicants. Community and support squads mine networks, blogs and forums with deep listening tools.
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Tech companies have a finite lifespan: For the successful ones, an IPO or exit is never more than a few years off. But by recruiting locally and developing homegrown talent, companies can build something that remains after they're gone. People, skills and a culture of innovation persist.
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Everybody getting a significant exit creates a legacy and creates something that you can pay forward and bootstrap an industry in a substantial way.
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At the most basic level, prioritizing design also represents a practical consideration. It's far easier to design first and engineer later.
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Customer service teams at many companies have already embraced social media, often out of necessity.
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LinkedIn and Flickr, among other sites, have already proven freemium can generate revenue in the social media context.
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While consumer social like Facebook and Twitter gets the headlines, perhaps the greatest untapped potential for social networking lies in business applications.