Ryan Holmes
Ryan Holmes
Ryan Holmesis a Canadian computer programmer and internet entrepreneur. He is best known as the founder and CEO of Hootsuite, a social media management tool for businesses. Holmes began developing Hootsuite in 2008 through his agency Invoke Media...
NationalityCanadian
ProfessionBusinessman
Date of Birth30 December 1974
CountryCanada
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When my company was first getting off the ground, we were completely lost in the shuffle, despite our best efforts. In 2012, however, we had a 28-foot-long, 15,000-pound secret weapon. To stand out amid the gala parties and blow-out bashes hosted by much bigger tech companies, HootSuite decided to take to the streets.
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One of the ironies of a conference dedicated to all things digital and virtual is that the best ways to connect with people are surprisingly old-school. Social media tools can improve the odds of a serendipitous encounter at SXSW, but old-fashioned hustle, palm-pressing and - above all - creativity go a long way.
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For resourceful tech founders, finding capital is rarely a problem; making the best use of it is another story. A few years slinging pepperoni pies and chicken wings - on tiny margins and with minimal investment - might not be the worst fiscal training.
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Entrepreneurs, by disposition, are built to think big. When a role no longer affords those opportunities, it might be best to leave it in capable hands and move on.
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The growing role of enterprise social media, plus the growing budgets and authority of CMOs entrusted with choosing the best platforms, translates into an exciting future for apps that harness social potential for large companies.
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Without grounding, it's easy to embrace the 'baller' lifestyle: dropping out of tech, throwing money at cars, boats and real estate, and slipping into a cycle of spending and indulgence.
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Everybody getting a significant exit creates a legacy and creates something that you can pay forward and bootstrap an industry in a substantial way.
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At the most basic level, prioritizing design also represents a practical consideration. It's far easier to design first and engineer later.
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Facebook, Twitter and Google have all opened offices in Brazil, recognizing the importance of localizing their products and customer service efforts.
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I'd like to think my company HootSuite is anything but a stodgy old-boys' club. As a social media company, our employees are by and large young, progressive and open-minded.
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My first real venture was a paintball company I started in Grade 10, when I was 16. After hearing about it from a friend, I realized my town didn't have a playing field. I did some research, spoke with other paintball company owners, and I started my own field the following summer.
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One of the most important principles I've learned is, every so often, just drop everything. Stop racing from one party to the next.
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Building outrageous expectations about the next big thing - be it a personal video chatting service or venue-based photo sharing app - can create all sorts of complications when things don't go as planned.
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Silicon Valley isn't the only game in town. Tech is increasingly decentralized. Around the world, new tech centers with younger companies are able to embrace a different approach to talent: recruit locally, identify homegrown prospects and, in a phrase, bring them along for the ride.