Ryan Holmes
Ryan Holmes
Ryan Holmesis a Canadian computer programmer and internet entrepreneur. He is best known as the founder and CEO of Hootsuite, a social media management tool for businesses. Holmes began developing Hootsuite in 2008 through his agency Invoke Media...
NationalityCanadian
ProfessionBusinessman
Date of Birth30 December 1974
CountryCanada
brick content delivered instead less media news offers point printed social unchanged
The point is that instead of a monolithic brick of printed content - delivered more or less unchanged to all subscribers - social media offers news that is personalized and nimble.
beyond blogs chatting close community companies customers deep existing job leads listening media mine nurture openings sales social support using
Importantly, companies are using social media to do things that go way beyond just chatting up existing customers on Facebook. Sales departments use social to nurture leads and close sales. HR posts job openings and vets applicants. Community and support squads mine networks, blogs and forums with deep listening tools.
phones media facts
Not using social media in the workplace, in fact, is starting to make about as much sense as not using the phone or email.
media may coincidence
It may be coincidence that the decline of newspapers has corresponded with the rise of social media. Or maybe not.
media skills people
Social media is the future, with employers recognizing they need to start hiring people with the right skills.
communication media lasts
Social media is the most disruptive form of communication humankind has seen since the last disruptive form of communications, email.
affords best built capable longer might move role
Entrepreneurs, by disposition, are built to think big. When a role no longer affords those opportunities, it might be best to leave it in capable hands and move on.
almost came code designers early existing expected involved lipstick
Early in my career, I was involved with engineer-led projects, where designers came in late in the game and were expected to put lipstick on an existing code base. This almost never works.
blogs close job leads listening mine nurture openings sales social
Sales departments use social to nurture leads and close sales. HR posts job openings and vets applicants. Community and support squads mine networks, blogs and forums with deep listening tools.
build companies developing exit few finite homegrown locally recruiting remains skills successful tech
Tech companies have a finite lifespan: For the successful ones, an IPO or exit is never more than a few years off. But by recruiting locally and developing homegrown talent, companies can build something that remains after they're gone. People, skills and a culture of innovation persist.
creates everybody exit industry
Everybody getting a significant exit creates a legacy and creates something that you can pay forward and bootstrap an industry in a substantial way.
basic design easier far practical represents
At the most basic level, prioritizing design also represents a practical consideration. It's far easier to design first and engineer later.
companies embraced social teams
Customer service teams at many companies have already embraced social media, often out of necessity.
among generate proven revenue
LinkedIn and Flickr, among other sites, have already proven freemium can generate revenue in the social media context.