Ryan Holmes
Ryan Holmes
Ryan Holmesis a Canadian computer programmer and internet entrepreneur. He is best known as the founder and CEO of Hootsuite, a social media management tool for businesses. Holmes began developing Hootsuite in 2008 through his agency Invoke Media...
NationalityCanadian
ProfessionBusinessman
Date of Birth30 December 1974
CountryCanada
access client companies given information policy social turning
Social media has given companies access to unprecedented amounts of information on client behavior and preferences - so-called Big Data. But making sense of it all and turning it into actionable policy has been elusive.
basic far formal great message remained sent since unchanged
The basic idea of email has remained essentially unchanged since the first networked message was sent in 1971. And while email is great for one-on-one, formal correspondence, there are far better tools for collaboration.
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Social media marketers have already shown unusual savvy in executing campaigns in Brazil.
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Social media listening tools make it easy to track brand references and mentions, and these functions can still be handled ably by a small, dedicated team.
engineered rarely social stream updates
Social media, for all of its limitations, is rarely irrelevant. The stream of updates on your Facebook page, for instance, is algorithmically engineered to be darn-near irresistible.
companies embraced social teams
Customer service teams at many companies have already embraced social media, often out of necessity.
affords best built capable longer might move role
Entrepreneurs, by disposition, are built to think big. When a role no longer affords those opportunities, it might be best to leave it in capable hands and move on.
almost came code designers early existing expected involved lipstick
Early in my career, I was involved with engineer-led projects, where designers came in late in the game and were expected to put lipstick on an existing code base. This almost never works.
creates everybody exit industry
Everybody getting a significant exit creates a legacy and creates something that you can pay forward and bootstrap an industry in a substantial way.
basic design easier far practical represents
At the most basic level, prioritizing design also represents a practical consideration. It's far easier to design first and engineer later.
ask bringing ceo critical maintain reins reinvent
A critical question to ask when bringing in a new CEO to take the reins of a company you started is: Do you want someone who will maintain company culture or reinvent it?
south
South America's most populous country, Brazil, is also emerging as one of the region's most social-media savvy.
build business change exit globally goal ground literally primary success
An exit is only a success if you set an exit as your primary goal. My primary goal was to build a globally influential tool, to build something from the ground up that could literally change how we communicated in business and individually.
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As a child, I did what any normal kid who grew up without any electricity would do - I spent countless hours working on a computer wired to my parents' car battery... and learned how to code. This natural passion for computers lead me into the Internet market during the late 1990s and early 2000s.