Ross Liscum
Ross Liscum
adding against continue decided decision focused message woman
It wasn't so much we decided against adding a woman but a decision to continue with the message we were focused on.
county date died pick veterans war
And the Sonoma County veterans who have died in war to date have all been men. We didn't pick it, that's the way it is.
gender looked none
None of us looked at it as a gender thing.
add figure might
To add another figure we might need another $100,000.
message send trying
The message we were trying to send was not effectively communicated by us.
I don't want to say there is no going back, but we're well under way in the process.