Roger Ailes
Roger Ailes
Roger Eugene Ailesis an American television executive...
NationalityAmerican
ProfessionEntrepreneur
Date of Birth15 May 1940
CountryUnited States of America
successful kind being-successful
To be successful, you've got to get the kind of torque that's created by a push and a pull.
running people advertising
If you're running far behind in the polls and you decide to use comparative advertising, you have to be able to explain to the people why the incumbent shouldn't have then ob.
care
I don't care what the polls say.
men show-me
Show me a man or woman with a mission, and I'll show you somebody that's tougher to beat.
running sacrifice office
It is a tremendous sacrifice to run for political office in America today.
unique thinking people
If you are a good communicator, be unique: put yourself in your own commercials and do something a little different. To the extent you can focus on what it is you want to change, what it is you know how to change, and what it is you think will make life better for other people, you're going to do better.
problem
An enormous problem with paid media, especially at the congressional level, is it all starts to look alike.
giving interesting over-you
Reporters have a different point of view and a different job. Consequently, to the extent that you can help them turn in an interesting story that their editor is going to like and that's going to further their careers, they're going to give you more ink and cover you.
Reporters may be friendly-but if you get through life without having a reporter as a friend, that may be an advantage. If you insist on having one as a friend, don't do interviews with him.
writing listening say-anything
They [candidates] say, "I don't want to say anything controversial." And so nobody covers them. Then they blame the journalists, saying "Why don't they write down what I said?" In congressional races, 90 percent of the time the answer is, "Because you are boring and you don't have anything that makes me interested in listening to you. Why the heck should somebody write it down? There's nothing here worth hearing."
interesting problem
If you want to get unpaid media coverage, you had better be quotable. It's an interesting problem, because very few candidates are quotable.
people advise
I would advise people occasionally to take the media on, but only when you know it's a manufactured product and not a news interview.
people fairness kind
There's something about the American people: They have such an innate sense of fairness that the red light goes on and the bells go off the second you approach that line. Any kind of personal attack is verboten. You shouldn't do it; it's not worth it.
strong winning battle
Candidates rarely win battles with the media, and unless you really know what you're doing you should not tangle with them. The exception is when you know this is a search-and- destroy mission on the part of the media and your case is very strong, you are very articulate, you know what you're trying to accomplish - and you have no alternatives.