Rodney Knox
Rodney Knox
approach felt
We felt like it was the appropriate approach for that campaign.
definitely
We think it's authentic, appropriate and definitely on point.
areas emphasis game outside point popularity reach reflective
We're very cognizant of it, but I wouldn't say it was a point of emphasis this year. I think it's just reflective of the popularity of the game and we've done a lot to reach out to areas outside the U.S.
nike relationship
Nike has had a long-standing relationship with A-Rod and this just formalizes it,
athletic elevated elite inclusion level marketing material nike sports
Nike celebrates the athletic achievements of our elite competitors. Kobe's inclusion in marketing and promotional material is an acknowledgement of his elevated level of sports performance.
core game players seeing surface
This is an international game at the core now. We're seeing more and more international players surface in different areas.
experience fans vehicle
This is another vehicle for our fans to experience our shoes.
athletes endorse group kobe nike relationship remained
He's part of the Nike group of athletes that endorse our product. There's been no change. Our relationship with Kobe has remained intact.