Robert McChesney
Robert McChesney
hit plenty
They've had plenty of opportunities to hit it out of the park,
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If you look at the history of broadcasting, what you find is the National Association of Broadcasters is a trade association whose mission is to protect the interests of the commercial broadcasters.
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Because Hightower's problem, among other things, is that advertisers would be a lot less interested in his show than in Limbaugh's, even if they have similar ratings, because of what Hightower is saying.
cost four twice
The cost of congressional and presidential campaigns has been leaping every two or four years. I think this year it will be 60 percent more than 1996; well over twice as much as in 1992 in the presidential and congressional races.
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If you're running for reelection in the House of Representatives race, you know, it's very important to you that you be on fairly good terms with the local affiliates in the largest market in your area. I mean you don't want to antagonize them.
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The commercial broadcasters have tremendous influence in Washington, D.C., for a couple of reasons. First, they're extremely rich and they have lots of money and they have had for a long time, so they can give money to politicians, which gets their attention.
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The majority of this money goes to pay commercial broadcasters to run these ads, these TV spots, which are now the whole basis of campaigning.