Rick Smolan
Rick Smolan
Rick Smolan is a former TIME, LIFE and National Geographic photographer best known as the co-creator of the "Day in the Life" book series. He is currently CEO of Against All Odds Productions, a cross-media organization which utilizes the skills of hundreds of the world's leading photographers, writers, filmmakers, designers and programmers to merge creative storytelling with state-of-the-art technology...
NationalityAmerican
ProfessionPhotographer
Date of Birth5 November 1949
CountryUnited States of America
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I find Facebook absolutely fascinating because I don't think there's ever been any one source that had so much information about each of us - who we talk to, who our friends are, what books we read, what we're buying, what movies we saw, what our travel is.
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There are a number of fascinating stories included in 'The Human Face of Big Data' that represent some of the most innovative applications of data that are shaping our future.
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'Data exhaust' is probably my least favorite phrase in the big data world 'cause it sounds like something you're trying to get rid of or something noxious that comes out of the back of your car.
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Targeted ads, I think, are useful because I don't want to see all the crap. I'm not interested in buying a Mercedes Benz, but I am interested in buying a new MacBook Air. So if organizations like Facebook can actually make the ads more relevant to me, if they know what I am interested in, I have no problem with that.
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A lot of people don't want to know, but I'd like to know if I have a 10 percent or a 90 percent chance of developing Alzheimer's some day. If I know I'm likely to develop it, I'm certainly going to start looking around right now to find if there is something that I can do to offset it.
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'America 24/7' will be a landmark series in documentary photography and the watershed event of the new digital photography age.
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As individuals, we have very little say about how our data is being used. I'm not worried about the privacy implications of it so much. But it seems to me that, as an individual, if I'm the one generating the data, I should have some kind of say in how it's going to be used.
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There's a company in Boston called Ginger IO that has a smartphone app that can predict, two days before you get depressed, that you're going to get depressed.
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The way they heat their homes in Korea is to put bricks under the floors, so the heat actually radiates from underneath the floor.
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Do you realize the FBI filing system from the '50s was much more secure? How could you have stolen that data? It was on notecards. Now someone with a thumb drive, or remotely, can take the equivalent of millions of those notecards.
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The people who are thinking most about big data right now are corporations and governments.
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Some of the pictures in 'The Human Face of Big Data' will bring tears to your eyes; others are so surprising or memorable that you just have to show them to your friends and family.
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Sergey Brin has said to me, like, 10 times now, 'Why do you bother doing books? Why don't you just put all this stuff on the Internet?' It's because 10 years from now, my book will still be sitting on someone's coffee table or in a waiting room.
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If you ever plan to run for office, if you're a teenager, remember everything you do, every tweet, every Facebook posting, every picture you put on Instagram will be there forever for journalists and politicians - for your competition to dig up.