Richard Zannino
Richard Zannino
ad delivering entirely grew management online people print producing reported separate today until
We have people in print who think about circulation, ad sales, producing and delivering newspapers, and they're very print-focused because they grew up there. They don't think about online. And we have a separate online organization that until today reported up to an entirely different management team.
customers following journal street wall
Basically, we're following our customers. If you take The Wall Street Journal, our customers don't just think of The Wall Street Journal newspaper, they think of it as a franchise.
customers either example expecting involve market offering online organize print segments
One alternative would be to organize around customers and market segments or to organize, for example, around WSJ as a franchise. Either would involve more integration for print and online. Advertisers could be expecting us to be approaching them not just with a print offering and with an online offering, but with a cross-media offering.
channel envision franchise journal less print readers street structure viewing wall
In a world where readers are viewing The Wall Street Journal more as a franchise and less as a channel of distribution, one could envision a different structure that may or may not have a stand-alone print publisher.
although believe business committed deeply excellence performance strongly
Although I'm not a journalist, I strongly believe that, for Dow Jones, journalistic excellence and business performance are mutually reinforcing and I am deeply committed to both.
best ideas number testing
We're testing a number of ideas and the ones that test best will launch.