Richard Edelman
Richard Edelman
Richard Winston Edelmanis the President & Chief Executive Officer of the public relations company Edelman, a position he has held since September 1996...
brands building changing consumers dialogue enable engage information key people receive share truly understanding whether
Syndication technologies are truly changing the way people receive and share information today. The technologies enable corporations to engage their stakeholders, whether they are consumers or employees, in dialogue directly. Understanding how constituents now find and share information is the key to building corporations and their brands in the future.
change game means people pick revolution sources terms value
There's something of a revolution going on in terms of how people pick up and value sources of information. For business, it means they've got to change their game plan.
credible seen source television
Television is increasingly seen as 'infotainment,' not a credible source of information.
authority figures heads includes personal state trust web
Trust in established institutions and figures of authority - CEOs, heads of state - is being supplanted by a personal web of trust that includes colleagues, friends and family.
allow brand corporate credible employees informed learn line missed offense opportunity passionate reach reputation
This is a missed opportunity to learn from consumers, to allow employees to be the first line of credible offense for corporate initiatives, to reach out to stakeholders such as NGOs and to co-create the brand story and corporate reputation with informed and passionate on-line participants.