Regis McKenna
Regis McKenna
Regis McKenna is a marketer who introduced many of the ideas that are now part of the mainstream in technology marketing and who helped launch some of the major technical innovations of the computer age, including the first microprocessor, Apple's first personal computer, the first recombinant DNA genetically engineered product, and the first retail computer store...
drives hours people reason technology work
These people work 15 hours a day, and they're fabulously wealthy. The reason is that what drives them is the development of the technology and the accomplishment of the applications in the marketplace, not just the wealth.
life dog technology
Just as one year in a dog's life is equivalent to seven years in a human life, one year in the high-technology business is like seven years in any other industry.
base beginning categories developed enormous industries innovation maybe rapidly silicon valley
There has been an enormous profusion of companies. Innovation has developed so rapidly in Silicon Valley beginning with the semiconductor base that we now see maybe 50 different categories of industries here representing over 5,000 different companies.
ali kept knew
Ali is an entrepreneur. I knew it wouldn't be long, so we just kept working on him.
apple assuming mistake
The mistake everyone makes is assuming that Apple is a real company. But it is not. It never has been.
branding overrated
Branding is overrated.
important elements speed
Speed has become an important element of strategy.
communication ironic age
It's ironic, but true, that in this age of electronic communications, personal interaction is becoming more important than ever.
focus marketing creation
Marketing should focus on market creation, not market sharing
design way sells
How do you design the product in a way so that it sells itself?.
marketing
The best marketing is education.
business two differences
The more alike two products are, the more important their differences become.
marketing
Marketing is everything and everything is marketing,