Raymond Boggs
Raymond Boggs
brand checking continues dealer experience factor past pc represents small
Small firms are always checking to see if another brand or dealer represents a better choice. But past experience with a brand continues to be an important factor in new PC selection.
A lot of e-mail, that's for sure. That's probably application No. 1.
appeal contact direct efforts ibm internet playing product small
Dell, Gateway, Hewlett-Packard, IBM and now Compaq are all refining product and promotional efforts to appeal to small businesses, with the Internet and direct contact playing an increasingly important role.