Ray Manchuk
Ray Manchuk
bigger copies enormous expect hit jump million sales sold
With this new book, we expect an even bigger jump in sales and revenue. We've sold eight-and-a-half-million copies already of the new book. That's an enormous number, and we expect to hit over $100 million in sales.
book came expect harry jump percent potter revenue sales
In 2002 we didn't have a new book, but our book sales still came in at $82 million, about 4 percent of our revenue on the back of the Harry Potter movies. With this new book, we expect a big jump in sales and revenue.
appeals books both children great harry next percent potter readers
Next to the Bible, this has no competition. The great thing about the Harry Potter books is that it appeals to both children and adults, and 50 percent of its readers are adults.
books bring catalyst drive foot harry optimistic perhaps potter sales stores traffic
We're optimistic that the new Harry Potter will bring more foot traffic to stores and perhaps become a catalyst to drive sales of other books as well.