Rachel Bolton
Rachel Bolton
cards christmas giving greeting holiday largest second
Valentine's Day is the second largest holiday for giving greeting cards after Christmas.
display hold ribbon save tie touch
There's something about being able to touch it, hold it, display it, re-read it and tie it up with ribbon and save it.
alike expressing people
When it comes to love, people are more alike than they are different. It's really all about expressing the same message.
card checked favorite found kansas looked virtually
We then checked Kansas City. Same card. We looked nationwide and found that same card was the favorite virtually everywhere.
card surprising
We thought it would be a different card in every city. It was just a surprising thing.
amount culture phenomenon
It's been an unbelievable amount of traffic. It's a phenomenon of our culture, I think.
attitude cards greeting healthier living longer people positive reflected shift toward
Greeting cards have historically reflected the day and the times. As people are living longer and healthier lives, there's been a shift in attitude toward positive aging.