Philip Zimbardo

Philip Zimbardo
Philip George Zimbardois a psychologist and a professor emeritus at Stanford University. He became known for his 1971 Stanford prison experiment and has since authored various introductory psychology books, textbooks for college students, and other notable works, including The Lucifer Effect, The Time Paradox and The Time Cure. He is also the founder and president of the Heroic Imagination Project...
NationalityAmerican
ProfessionScientist
Date of Birth23 March 1933
CountryUnited States of America
We like to think there is this core of human nature – that good people can't do bad things, and that good people will dominate over bad situations. Infact, when we look at the Stanford prison studies, that we put good people in an evil place, and we saw who won. Well, the sad message in this, is in this case is the evil place won over the good people.
Time matters because we are finite, because time is the medium in which we live our lives.
I'm saying to be a hero it means you step accross the line and are willing to make a sacrifice, so heroes always are making a sacrifice. Heroes always take a risk. Heroes always deviant. Heroes always doing something that most people don't and we want to change - I want to democratise heroism to say any of us can be a hero.
The line between good and evil is permeable and almost anyone can be induced to cross it when pressured by situational forces.
I have been primarily interested in how and why ordinary people do unusual things, things that seem alien to their natures. Why do good people sometimes act evil? Why do smart people sometimes do dumb or irrational things?
Evil is knowing better, but willingly doing worse.
Coming from New York, I know that if you go by a delicatessen, and you put a sweet cucumber in the vinegar barrel, the cucumber might say, "No, I want to retain my sweetness." But it's hopeless. The barrel will turn the sweet cucumber into a pickle. You can't be a sweet cucumber in a vinegar barrel.
To be a hero you have to learn to be a deviant — because you're always going against the conformity of the group.
Bullies may be the perpetrators of evil, but it is the evil of passivity of all those who know what is happening and never intervene that perpetuates such abuse.
The world is, was, will always be filled with good and evil, because good and evil is the yin and yang of the human condition.
If you want to change a person, you've got to change the situation.
The "Lucifer Effect" describes the point in time when an ordinary, normal person first crosses the boundary between good and evil to engage in an evil action. It represents a transformation of human character that is significant in its consequences. Such transformations are more likely to occur in novel settings, in "total situations," where social situational forces are sufficiently powerful to overwhelm, or set aside temporally, personal attributes of morality, compassion, or sense of justice and fair play.
Our time is brief, and it will pass no matter what we do. So let us have purpose in spending it. Let us spend it so that our time matters to each of us, and matters to all those whose lives we touch.
The greatest gift that you can give to others and to yourself is time. Embrace the gift of time whether you give it or receive it.