Phil Martens
Phil Martens
base capacity changes choice customers explorer fortunate helped improving influence input interior largest million owners result
We are fortunate to have the largest base of SUV customers in the industry. The input of more than 5 million owners helped influence the changes we made to the 2006 Explorer. The result refines what has made the Explorer such a success, while improving everything from the towing capacity to the choice of interior trim.
certainly design
You can go to an extreme. We won't go there. But we certainly want to have design that makes a statement.
control destiny path
We have had some difficulties. We set a path to control our own destiny on this, and we are going to control our own destiny.
control produce states united united-states volume
To get the volume we want, we need to produce them here in the United States and we need to actually be able to be much more in control of the situation.
production ramp resides technology
We must be able to ramp up production and migrate the technology to more models, but we can't do that if the know-how resides abroad.
dna future
What we didn't have was a DNA that we really thought would be the future of Ford.